Copenhagen, Denmark – November 12, 2024 – Audientes A/S ("Audientes"), an innovative Danish hearing health company focused on affordable, self-fitting hearing aids and hearables, is pleased to announce the appointment of Stefan Lundström as European Sales and Marketing Director. With his impressive background in sales leadership, brand building, and financial management in the consumer electronics field, Stefan brings extensive expertise and a powerful network to support Audientes’ expansion and success across European markets.

Stefan joins Audientes with a wealth of experience in driving growth for both early-stage startups and established companies on the cusp of expansion. His background includes significant experience in accounting, auditing, and financial management. Stefan’s distinguished career includes key roles as CEO at ghd Scandinavia AB for 11 years and at Cabello AB for 5 years, where he demonstrated remarkable skill in brand-building, competitive analysis, and sales strategy.

In addition to his knowledge of the beauty industry, Stefan has a unique capability in franchising development and law, making him an asset as Audientes focuses on expanding its brand and product offerings in markets across Europe. His strategic approach will be invaluable as Audientes continues to leverage its innovative, high-quality hearing solutions.

Commenting on his new role, Stefan said: "I can see a great future and fast growth for Audientes as we possess great competence and outstanding software as well as innovative products with excellent functionality in very high quality. I am thrilled to be part of this journey and look forward to contributing to the company’s mission to improve accessibility to hearing healthcare in Europe and beyond."

Audientes CEO, Steen Thygesen, added, "We are delighted to welcome Stefan to the team. His leadership skills and extensive experience in international sales and strategic development make him the ideal person to lead our European sales efforts. We are confident that his impact will accelerate our growth and deepen our market presence."

For further information, please contact:

Steen Thygesen, CEO, Audientes A/S

Phone: +45 77 34 16 80‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬

Email: st@audientes.com

About Audientes A/S

Audientes A/S is a Danish hearing health company specializing in smart, self-fitting and affordable hearing aids and advanced hearables. Audientes’ unique hearing aid solution, Ven™ by Audientes, is available for purchase in the Indian and Nepalese markets and will be introduced in China and other markets in the coming years. Companion by Audientes is an advanced hearable, a consumer electronics product, that is commercially available in Europe and in Japan, followed by China later in 2024 and in other markets the coming years.

Audientes’ mission is to make high-quality hearing aids and hearables for hearing improvement or hearing enhancement accessible to everyone who needs them globally. Audientes is listed on Spotlight Stock Market Denmark (AUDNTS) and headquartered in Copenhagen, Denmark with subsidiaries in Hyderabad, India and in Tokyo, Japan.

For more information, please visit the Japanese Companion campaign website, our websites, www.audientes.com, www.audientes.eu or www.audientes.in, or follow us on our social media channels.