The investment company Proport Invest is to be directly listed on Spotlight on June 1, after having been moved forward from April 17 because the company had to hold an extraordinary general meeting before the listing.The company has five wholly owned subsidiaries in areas including media, IT, SEO and IR. The model is based on combining capital with concrete support from the subsidiaries, in a so-called Proport model.- That means we can help companies grow faster and at the same time invest more capital efficiently than in a traditional model, CEO Marko Rado tells Finwire.Among the subsidiaries are Finanstid, Hero Ecom, Quantum SEO and Corpvantage, which both generate cash flow and serve as operational platforms.- The synergies are the very core of the model. When competencies in media, technology, SEO and IR work together, we can support portfolio companies at several levels simultaneously and keep value creation within the group.The company is also looking at new investment areas.- It could be AI and SaaS companies, preferably with proprietary AI. At the same time, we remain adaptable and open to other segments.E-commerce is highlighted as particularly interesting.- We would like to bring in e-commerce companies that we can support through our wholly owned company Hero Ecom. Many have low valuations and are in need of support. These are often companies with revenue of SEK 5-10 million that need a push to take the next step.The investment process is based on analysis and due diligence, followed by decisions in an investment committee.- We have started to bring in the right people with the right experience, for example Erland Pontusson from Addvise Group. We have both acquisition and IR expertise.Marko Rado took over as CEO in early 2024 after the previous management and board failed in the ambition to build a serial acquirer.- It is a completely new company now. We started with limited resources and invested in smaller companies with proven history, cash flow positive or close to it, and with revenue of SEK 1-10 million.The first investment was made in 2024 in what is today one of the wholly owned companies, Finanstid. Today the portfolio consists of 17 companies.- We have a completely different level of professionalism than before, says Marko Rado, noting that the company became cash flow positive in the third quarter of 2025.The focus going forward is to strengthen cash flows in the subsidiaries, streamline deliveries and increase cooperation, with the goal of financing growth to a greater extent with internal funds.The listing takes place through a direct listing without a new share issue, after the company had already raised capital ahead of the listing.- We are going to the market to create a public structure, increased transparency and better conditions to drive the investment plan at a faster pace. It is a strategic step, not a financing need here and now.However, he does not rule out raising capital in the future.- We can do share issues if needed for larger investments, but we do not need capital for day-to-day operations.Diversification is an important part of the strategy, but the company also sees risks with an overly broad portfolio.- The ambition is to increase ticket size and take larger positions in fewer companies, where we can contribute more actively.The starting point is long-term ownership.- We think long term, but can sell at the right time. For example, we divested two holdings during 2025.The company does not plan to pay a dividend in the coming years.- A dream scenario is to be able to do that in five years. Then we will be a more established investment company with a broader portfolio, where the subsidiaries are clear value-creating engines, Marko Rado concludes.Footnote: The ownership structure is dominated by the board and management, who together control about 65 percent of capital and votes, with a lock-up of twelve months from the first trading day.