Lead generation company Fable Media's principal shareholder and board member Frederik Cardel Falbe-Hansen sold 1.09 million shares in the company from August 28 to September 2. The shares were sold at an average price of SEK 6.53 per share, in a transaction worth SEK 7.1 million. This is according to the Swedish Financial Supervisory Authority's insider register.He subsequently owns 18.27 million shares, corresponding to 53.78 percent of the capital and votes in the company, according to the ownership service Holdings.