Hem

Press release from Companies

Publicerat: 2022-04-22 11:42:45

Katalysen Ventures AB: Katalysen portfolio venture iReality partners with DataArt to create real-time tracking system for horse racing

On April 21, 2022, New York-based DataArt publicly announced its partnership with Stockholm-based iReality to build a new generation real-time tracking system for horse racing, which will stream information at record speeds. The new cloud-based intelligent data analysis network can capture over 400,000 points of data per second per sensor, and streams information faster than currently available video transmission methods. This makes it possible to accurately track horses and jockeys to instantly update race data, boosting follower engagement. StarController, as the tracking system is named, was delivered to the Swedish Horse Racing Authority earlier in 2022. Katalysen Ventures has invested both capital and expertise in iReality, and today owns an estimated 31% equity stake in iReality AB.

The technology can revolutionize sports media and the sports betting industry, making any sport fully digitalized. Lots of data that used to be unavailable can be gathered now using StarController technology. Bettors, fans, trainers, sports media, and club managers will all reap the benefit: it will now be possible to check position, speed, acceleration, and every single muscle movement of any athlete in any game. Bettors will be able to check the stats of in-game performance to find any correlation they need to make a bet - predicting the winner by maximum speed after the first 10 seconds of the race or by correlation between weight and average air temperature.

"We are very proud to work with iReality to create a game-changing solution in sporting event digitalization as this technology can revolutionize sports media and the sports betting industry, as well as ice hockey, football, and other sports. Now, for the first time in history, the sport industry is can use complex algorithmic Big Data and StarController, an AI product based on laser technology", said Igor Kozhurenko, Managing Director DataArt Middle East, on the announcement.

Headquartered in New York City, DataArt employs over 5,800 professionals in 20+ locations throughout the US, Europe, and Latin America, with clients including major global brands like Unilever, Ocado, NASDAQ, Turquoise, Flutter Entertainment.

Find the full DataArt press release at: https://www.dataart.com/en/company/newsroom/press-release/dataart-partners-with-ireality-to-create-real-time-tracking-system-for-horse-racing

According to Katalysen’s information policy, the above information does not affect Katalysen’s total value by more than 10% and as such is not considered inside information by Katalysen. Note that additional factors have also been considered in reaching this conclusion.

For more information on Katalysen, please contact:
CEO Peter Almberg
Phone: +46 76 860 37 00
E-mail: contact@katalysen.com
Web: 
www.katalysen.com

For further information on the iReality, please contact:
Founder Bo Klevenstedt
E-mail:  bk@ireality.se

Web: www.ireality.se

About Katalysen Ventures AB (publ):
Katalysen Ventures is a Swedish venture capital company, founded by entrepreneur and company builder Peter Almberg. The Company operates as a so called “venture developer”. This means that Katalysen invests its expertise to reduce the risk level of its clients in exchange for stock options in the client company. Katalysen has eleven venture builders operating out of offices in Stockholm, Sweden and Geneva, Switzerland. Katalysen has so far invested its expertise and capital in 25+ businesses.

About iReality AB:
iReality helps forge lucrative business opportunities with real-time consolidation and synchronization of diverse data streams. A full-service provider, iReality helps partners further monetize and protect their racing with real-time sensing data solutions, analytics platforms, and race vision interactive services. Be part of the next generation of real-time sports data.

About DataArt:
DataArt is a global software engineering firm that takes a uniquely human approach to solving problems. With over 25 years of experience, teams of highly trained engineers around the world, and deep industry sector knowledge, we deliver high-value, high-quality solutions that our clients depend on, and lifetime partnerships they believe in. Headquartered in New York City, DataArt now employs over 5,800 professionals in 20+ locations throughout the US, Europe, and Latin America, with clients including major global brands like Unilever, Ocado, NASDAQ, Turquoise, Flutter Entertainment.

Läs mer hos Cision
Läs mer om Katalysen Ventures AB

Prenumeration