As part of a new commercial plan that optimises the organisation, Risk Intelligence has promoted Sales Director Jim Pascoe as new Chief Commercial Officer. In this position, Jim Pascoe gets the full responsibility to re-configure, optimise, and invigorate the commercial side in the Company including sales and marketing, client relations and retention.  Building on the digital upgrade already deployed in products and services, Jim Pascoe's promotion also marks the ignition of a set of growth and communication initiatives developed over the summer, including the deployment of advanced client service software that will build the Company's signature relationship building approach into all touch points, using personalisation and automation to build relevance and added value.At the same time, the two directors Jan Michelsen, Client and Business Development Director, and Frank Andersen, Regional Director Asia, will leave their positions in the Company.Hans Tino Hansen, CEO of Risk Intelligence says:"It is about time that Risk Intelligence delivers on our full potential and we have had discussions over the summer to re-organise and re-launch our entire commercial approach to secure this. I am really pleased that Jim Pascoe has accepted the task to ensure that we meet our commercial targets and I am confident that he is the right person for the job. In his role as Sales Director since June he has already worked closely together with the team and launched a range of key initiatives that will positively improve our communication, marketing, sales, and client relations. Even if these initiatives are launched at a commercially difficult time, I am sure that it is exactly the right time to do so and they will lead to improved results. At the same time, I would like to extend my thanks to Jan Michelsen and Frank Andersen, who have been part of the commercial organisation".Jim Pascoe, CCO of Risk Intelligence says: "I am delighted to accept the new role. Alongside Hanne Klintøe, Head of Communication and Marketing, the account managers, and the Operational Team, I want to develop our client experience - our existing client retention rate speaks for itself, but with new digital tools, client webinars and tailored solutions, I feel we can enhance this further. The quality of our analysis alongside the real time support from the Duty Watch team mean that we can give our clients the commercial edge, by letting them take informed risks guided by accurate intelligence. In a commercial environment where many shipping companies are having to do more with less, we can offer an exemplary and cost-effective security intelligence solution."A digital overhaul has already been initiated, delivering to client requirements with webinars and client specific advisory sessions.  Lessons have been learned during the Covid-19 pandemic, today there is an even greater requirement for remote situational awareness, via the Risk Intelligence System, as well as digital options for delivering crew briefings and contingency training / exercises.For more information on services and the System:Please watch our corporate video: Knowing Risk (https://riskintelligence.eu/about-risk-intelligence)Risk Intelligence A/S