Press release from Companies

Publicerat: 2021-01-22 08:30:00

Everysport Media Group AB: Everysport Media Group signs strategic agreement with Norsk Rikstoto

Everysport Media Group AB (publ.) (ESMG) today announces that it has signed a strategic cooperation agreement with Norsk Rikstoto. ESMG's Norwegian subsidiary will as of March 1st 2021 be the supplier of editorial content and gaming information for both Norway and Sweden. ESMG recently announced that it has entered into an agreement to acquire Norway's leading media house within horse racing, Trav og Galopp-Nytt AS (TGN), and the new agreement with Norsk Rikstoto enables ESMG to continue to grow and invest in Norwegian operations.

ESMG is a leading provider in the Nordic region of betting tips and betting information around sports and horse racing. In Norway, for a number of years through the Stallskriket brand, it has been a supplier of betting tips to Norsk Rikstoto. The partnership is now expanded to include all forms of editorial content, betting tips and betting information. The collaboration will be operated by the newly formed subsidiary Everysport Media Group Norway AS.

- We are very happy to become a long-term strategic partner for Norsk Rikstoto. The collaboration means that we can expand our team of analysts and writers and create an even better overall delivery to the Norwegian market. We will be a hub for betting information around horse racing in Norway and our existing consumer products, Stallskriket and the recently acquired TGN, will have even more resources that will ensure the continued development of these services, says ESMG's CEO Hannes Andersson.

The agreement becomes effective as of March 2021.

- Rikstoto wants to provide the best information for our customers and focus on equine racing so that more people become interested and engaged. In ESMG, we get a partner who has led the development of services around betting tips, editorial content and other types of gaming information for a long time. They also have very good knowledge and experience about digital interfaces, as well as many customer-oriented brands in their portfolio that we now will be able to take part of. The information on rikstoto.no will become even more attractive to our customers - both before, during and after each race, says Norsk Rikstoto's commercial director André Heibo-Tuverud.

The agreement with Norsk Rikstoto is part of ESMG's long-term strategy to be a content supplier to licensed gaming operators around both sports and horse racing, in Sweden and internationally.

Any questions answered by:

Hannes Andersson, CEO Everysport Media Group AB, tel: +46 70 736 56 25

André Heibo-Tuverud, Commercial Director, Norsk Rikstoto, tel: +47 913 70 691,

Everysport Media Group (publ.) (ESMG) is a Swedish publicly listed media group with roots in sports and gaming. Our strategy is based on two main components: Content and Media. Within Content, ESMG is a leading provider of performance data, betting tips and sports news. Some of our clients are gaming operators, sports associations and media organizations. Our media portfolio garners over 2 million interactive viewers across multiple platforms, sites, and networks within the industry. 

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