Everysport Media Group AB (publ) (“ESMG”) hereby announces that Klövern AB's (publ) (“Klövern”) holding in ESMG, through the wholly owned group company Dagon Sverige AB (“Dagon”), has exceeded the flagging limit of 10 percent. Klövern's indirect holding in ESMG has arisen after Dagon received a purchase price amounting to 639,425 newly issued shares (the “Remuneration Shares”) in ESMG due to the previously announced acquisition of the remaining 50 percent of the shares in Every Padel i Sverige AB. Klövern's indirect holding of 639,425 shares in ESMG represents a total of approximately 10.5 percent of the total number of outstanding shares and votes in ESMG. Prior to the issue of the Remuneration Shares, neither Klövern nor Dagon controlled any shares or votes in ESMG.

The disclosure notice is published in accordance with Spotlight Stock Markets disclosure rules.

Any questions answered by:

Hannes Andersson, CEO Everysport Media Group AB,
tel: +46 70 736 56 25,
e-mail: hannes.andersson@esmg.se

This information is such information that Everysport Media Group (publ) is required to publish in accordance with Spotlight Stock Market's regulations. The information was submitted, through the agency of the above contact person, for publication on July 27^th 2021.

Everysport Media Group (publ.) (ESMG) is a Swedish publicly listed media group with roots in sports and gaming. Our strategy is based on two main components: Content and Media. Within Content, ESMG is a leading provider of performance data, betting tips and sports news. Some of our clients are gaming operators, sports associations and media organizations. Our media portfolio garners over 2 million interactive viewers across multiple platforms, sites, and networks within the industry.